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Core Unit
CPPREP5104
Market property
50 hours
Core Unit
Strategic Application
Unit Overview
This unit describes the skills and knowledge required to develop and implement comprehensive property marketing campaigns using traditional and digital channels. It covers strategic planning, budget management, and performance analysis.
Learning Outcomes
- •Develop comprehensive marketing strategies and campaigns
- •Implement digital marketing across multiple platforms
- •Coordinate traditional advertising and promotional activities
- •Manage marketing budgets and vendor contributions
- •Monitor campaign performance and ROI
Key Topics Covered
Digital Marketing
- • Social media campaigns
- • Online portals (Domain, realestate.com.au)
- • Email marketing and databases
Traditional Marketing
- • Print advertising
- • Signage and billboards
- • Direct mail campaigns
Campaign Management
- • Budget allocation and control
- • Timeline coordination
- • Vendor approval processes
Performance Analysis
- • Lead generation tracking
- • Conversion rate analysis
- • ROI measurement
Assessment
This unit is typically assessed through:
- •Marketing campaign development and execution
- •Digital marketing portfolio creation
- •Campaign performance analysis reports